Audience & Challenges to Communication Competence
In chapter 2 of McEwan’s Communication Competence and Identities in Networked Location , the author discusses the importance of competence when using communications technologies to send messages due to their potential audience, a challenge to communication competence, “communication apprehension” and how to get around it, and examines the argument of anti-social media. When deciding how to communicate a message, the intended and actual target(s) affects how we choose to deliver that message. Communication technologies facilitate communication through one-to-one, one-to-many, or many-to-many, and McEwan relays the notion that these technologies, particularly those that aid many-to-many communication, gave rise to a new form of communications called masspersonal communication . This kind of communication most often takes place when people engage in mass and interpersonal communication simultaneously, like through social networking sites. Technologies like thes...